S I Harini

I am a Research Associate at Adobe MDSR. I am broadly interested in building AI systems that can model, understand and influence human behavior. Recently, I have been developing methods that aim to accelerate social science research by automating the process of hypothesis generation and experimentation.
Previously, I obtained my bachelor's in CS from BITS Pilani, Goa. For my undergraduate thesis, I worked on "text-to-simulation-code" generation with Dr. Nick Haber at Stanford. At BITS, I was mentored by Dr. Ashwin Srinivasan and Dr. Gautam Shroff, where I explored neurosymbolic techniques to solve the ARC challenge.

Outside of research, I enjoy reading,travelling and badminton.

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• 2026-02Our paper Accelerating Social Science Research via Agentic Hypothesization and Experimentation is on arXiv!
• 2026-02 Got promoted to Research Associate 2 at Adobe MDSR!
• 2026-01 Unsupervised Memorability Modeling from Tip-of-the-Tongue Retrieval Queries , is accepted to WACV'2026!
• 2025-01 Behavior LLava and Transsuasion accepted to ICLR'2025!
• 2024-10 Long-Term Ad Memorability: Understanding & Generating Memorable Ads, is accepted to WACV'2025.
• 2024-10 Released PersuasionArena A large-scale automated leaderboard of LLM's persuasion capabilities.
• 2024-10 FactorSim, is accepted to NeurIPS'2024.
• 2024-07 Graduated from BITS Pilani with a Bachelor's degree in Computer Science.
• 2024-05 Released BehaviorLLaVA, training VLMs on human behavior improves performance on close to 50 tasks.
• 2023-05 Joined Adobe as a research intern, working on multi-modal foundation models